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Building Ideas Brick by Brick: Our Lego Serious Play Session

  

Lego Serious Play (LSP)

Purpose : Who said ideation had to be boring? With Lego Serious Play (LSP), we swapped whiteboards for bricks and brainstorms for build-storms! LSP helped us physically build our understanding of users and features, turning complex ideas into playful, colorful models. It wasn’t just fun (though it definitely was!). It was strategic, collaborative, and surprisingly insightful.

Evidence and Diagram of Each Models : 

User Need Models : We began by building models to represent different types of users and the challenges they face. Whether it was a frustrated user stuck in a maze of features, or a user craving simplicity and speed, our Lego creations captured real human emotions and experiences.


Functions/Features Models : Translating those needs into features and functions. Each Lego model became a physical metaphor for a tool or function the app needed.






Connection Models : Then came the magic moment: connecting it all together. We built bridges (literally!) between user need models and feature models, showing how each function solves a specific pain point.


Explanation to Team Members : 
Using Lego bricks forced us to externalize our thinking. Seeing and touching the models made the abstract feel tangible.



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